![]() Once you have identified your target audience, you are ready to sign up for a social media account. Sign up for your social media platform(s). Video Producer, COO at Cinebody Expert Interview. You can also make content that explains your brand and how you're different from the competition. Start generating content that appeals to your customer base and includes specials and sales.Look at the social media platforms of your biggest competitors, to see what demographics follow them online. You will need to make some predictions about your potential customer base.You can conduct an informal survey by asking customers, while they make their usual purchases. Think about the kinds of social media your existing customer base might be using.Are they generally young adults or middle-aged? Younger? Start by recognizing your current customer base. ![]() A successful social media marketing campaign should make current customers feel heard and appreciated while also reaching out to potential customers in a way that promotes your business. Marketing & Advertising Specialist Expert Interview. Generally speaking, your business has a split target audience: there are your business's existing customers (your current assets), and your potential customers (your target customers). ![]()
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